MEDAHUMAN
Spec ad - Personal Project
In early 2023, I created this project inspired by MEDAHUMAN CBD drinks, which I first discovered on the shelves of my local supermarket. Their clean and minimalist design immediately caught my eye, igniting my enthusiasm for creating a captivating yet "clean" looking photoshoot. I explored various concepts and ideas to capture the essence of their diverse colours and flavours.
From sketch to Final
First I seek inspiration and think of creative concepts that could enhance the branding of a product. I then translate my envisioned shots into sketches, which function as a roadmap, guiding me on the precise compositions, lighting arrangements, and prop selections needed for the photographs as a starting point. Along the way I might try different things but these really solidify the direction we are heading in.